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Whether you’ve paid for the lead or acquired the lead organically, what matters most is everything that happens next. Here are my eight steps for engaging leads.

Whether you’ve paid for the lead or acquired the lead organically, what matters most is everything that happens next.

The first step when talking to a buyer or seller is to gain an agreement or establish a yes pattern. This requires agents to understand the buyer or seller’s wants and needs. For example, how many rooms do they need? Why are they selling? What city are they looking to move into?

Next, you want to understand your customer’s motivations deeper. For example, why do they want to move into a specific area? Maybe it’s the school district, or perhaps they are relocating for work?

These details will help you find the right houses for them to view.

And setting an appointment is your #1 priority.

Learn the 8 Steps to Take When Talking to Online Leads. Download our Real Estate Agent Script Today.

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